Cookie Policy

BRTLS uses cookies and similar technologies to operate brtls.store, provide essential website and Fatherhood Journey functionality, understand how the website is used and, where you choose to allow it, support analytics, personalisation and marketing.

This Cookie Policy explains what these technologies are, why BRTLS uses them and how you can control your preferences.

It should be read together with the BRTLS Privacy Policy.

1. What are cookies?

Cookies are small data files that websites can store on your browser or device.

They can be used for purposes such as:

• keeping a website functioning;
• maintaining sessions;
• remembering preferences;
• supporting account and checkout functionality;
• understanding how a website is used;
• recognising returning visitors;
• measuring performance;
• supporting relevant communications or marketing.

Some cookies exist only for a browsing session. Others may remain on your device for a longer period.

BRTLS may also use technologies that perform similar functions, such as pixels, tags, local storage and other identifiers.

In this Policy, we generally refer to these technologies together as cookies and similar technologies.

HOW BRTLS USES COOKIES

2. Necessary cookies

Some cookies and similar technologies are necessary for brtls.store to work properly.

These may support functionality such as:

• website security;
• page navigation;
• customer accounts;
• authentication;
• shopping carts and checkout;
• payment processes;
• access to purchased Fatherhood Journeys;
• digital Gift Card purchases and redemption;
• privacy and consent preferences;
• fraud prevention;
• maintaining sessions.

These technologies are used where necessary to provide functionality you request or to operate and secure the website.

Strictly necessary cookies generally do not require prior consent under applicable cookie rules, although visitors must still receive appropriate information about their use.

A cookie is not considered strictly necessary merely because it is useful for BRTLS's business operations.

3. Analytics cookies

Analytics technologies help BRTLS understand how visitors use the website.

Depending on the tools enabled on brtls.store, this may include information such as:

• which pages are visited;
• how visitors navigate between pages;
• approximate session duration;
• referral information;
• device and browser information;
• interactions with website functionality;
• aggregated website-performance information.

BRTLS uses this information to understand website performance and improve the experience.

Some limited analytics activities may qualify for an exemption from consent under applicable law, depending on their configuration and privacy impact.

Where consent is required, BRTLS will obtain it before placing or accessing the relevant non-essential technologies.

4. Personalisation and functional technologies

Some technologies can help provide a more relevant or convenient BRTLS experience.

For example, they may be used to:

• remember preferences;
• recognise a returning visitor;
• connect website activity to an existing BRTLS profile where permitted;
• support personalised website functionality;
• help provide relevant BRTLS communications.

Some functionality may be necessary to provide a service you specifically request.

Where personalisation technologies are not strictly necessary, BRTLS will use them in accordance with applicable consent requirements.

5. Marketing technologies

BRTLS may use marketing technologies to understand the effectiveness of its communications or advertising and, where applicable, provide more relevant marketing.

These technologies may help with activities such as:

• measuring whether someone visited BRTLS after interacting with a communication or advertisement;
• understanding marketing performance;
• measuring conversions;
• connecting permitted website activity with an existing marketing profile;
• limiting or improving marketing campaigns.

Where consent is required, BRTLS will not place or access non-essential marketing technologies before obtaining that consent.

BRTLS does not use private Fatherhood Discovery responses or Development Review responses to build advertising audiences for unrelated third parties.

SHOPIFY

6. Shopify cookies

BRTLS is built on Shopify.

Shopify uses cookies and similar technologies to provide functionality including:

• operation of the online store;
• customer accounts;
• checkout;
• payments;
• security;
• privacy preferences;
• reporting and analytics;
• other Shopify functionality, depending on the store configuration.

Some Shopify cookies are necessary for the operation of brtls.store.

Others may relate to analytics, personalisation or marketing and are subject to the applicable privacy and consent settings.

The specific cookies and technologies used depend on the Shopify configuration and enabled features.

For additional information, see Shopify's Cookie Policy.

KLAVIYO

7. Klaviyo cookies and tracking

BRTLS uses Klaviyo for email communication, customer profiles, automated communication flows and personalisation.

Where enabled and permitted, Klaviyo may use cookies and related technologies to recognise visitors and connect website activity with a Klaviyo profile.

This can help BRTLS understand interactions such as:

• visiting the BRTLS website;
• interacting with BRTLS emails;
• submitting a Klaviyo form;
• moving from an email to the website;
• certain website or checkout events.

Klaviyo documents the use of a first-party identification cookie called __kla_id, which can be used to recognise a visitor and associate permitted website activity with a Klaviyo profile.

Where consent is required for Klaviyo's non-essential tracking, BRTLS must ensure that the relevant tracking does not operate before consent has been obtained.

Consent to receive marketing emails and consent to non-essential website tracking are separate matters.

You can find more information in Klaviyo's Help Center.

SHOPIFY APPLICATIONS

8. Additional applications and access functionality

BRTLS may use Shopify applications to support specific website functionality, including customer access, digital products and administration of purchased Fatherhood Journeys.

Such applications may use technical cookies or similar technologies where necessary for their configured functions.

Any non-essential analytics, personalisation or marketing technologies used by these applications remain subject to applicable consent requirements.

The relevant applications and technologies depend on the configuration currently enabled on brtls.store.

BRTLS will update this Policy when material changes to its applications affect the use of cookies or similar technologies.

Fatherhood Journey

OCTANE AI

9. Fatherhood Discovery

BRTLS uses Octane AI to provide the Fatherhood Discovery.

Information you deliberately submit through the Discovery is primarily information you actively provide rather than information BRTLS obtains merely by placing a marketing cookie.

Octane AI or its supporting technology may nevertheless use cookies or similar technologies to operate the Discovery, maintain sessions or support other configured functionality.

Technologies strictly necessary to provide the requested Discovery functionality may operate without prior cookie consent where permitted by law.

Any non-essential tracking remains subject to applicable consent requirements.

Information submitted through the Fatherhood Discovery is governed primarily by the BRTLS Privacy Policy, which explains how Discovery information is processed and shared.

Fatherhood Discovery

YOUR CHOICES

10. Cookie consent

When you visit BRTLS from a region where consent is required, you should be presented with an appropriate cookie banner or privacy-preferences interface before non-essential tracking begins.

Depending on the technologies used, the interface may offer choices relating to:

• analytics;
• personalisation;
• marketing.

Necessary technologies may remain active because they are required to operate the website or provide functionality you request.

BRTLS uses Shopify's customer-privacy functionality to support consent management.

Where consent is required, it must be freely given, specific, informed and unambiguous.

Refusing optional cookies should be as straightforward as accepting them.

11. Changing your preferences

You can change or withdraw your cookie preferences after your initial choice.

BRTLS should make an accessible Cookie Preferences control available on its website so that you can reopen the consent interface.

Withdrawing consent will affect future use of the relevant technologies.

It does not automatically delete information lawfully collected before consent was withdrawn.

You may also contact info@brtls.store if you have questions about your privacy preferences.

12. Browser controls

Most browsers also allow you to control or delete cookies through browser settings.

You can generally:

• view stored cookies;
• delete cookies;
• block certain cookies;
• block all cookies;
• configure how your browser handles future cookies.

Blocking all cookies may affect website functionality.

For example, customer accounts, checkout, privacy preferences or other essential functions may not work properly if technologies required for those functions are blocked.

Using the website's Cookie Preferences control is generally preferable when you want to change consent for optional technologies without interfering with essential functionality.

COOKIE DURATION

13. How long cookies remain

The duration of a cookie depends on its purpose, provider and configuration.

Some cookies expire when you close your browser.

Others may remain for a defined period so that functionality or preferences can continue between visits.

For example, Klaviyo documents identification technologies that may remain active for an extended period, depending on the browser and implementation.

Shopify also uses cookies with different durations depending on their function.

BRTLS aims to provide accurate information about the cookies and similar technologies actually used on brtls.store, including their purposes and relevant retention periods.

Provider documentation may offer additional technical information, but it does not replace BRTLS's responsibility to inform visitors about the technologies used on its own website.

PERSONAL DATA

14. Cookies and personal information

Information collected through cookies or similar technologies may constitute personal data.

Where that happens, BRTLS processes that information in accordance with the BRTLS Privacy Policy and applicable data-protection law.

The Privacy Policy explains matters including:

• why BRTLS processes personal data;
• the legal bases relied upon;
• service providers;
• international transfers;
• retention;
• your GDPR rights;
• how to contact BRTLS.

BRTLS Privacy Policy

THIRD-PARTY SERVICES

15. External providers

The principal technology providers relevant to BRTLS's website include:

Shopify — website, ecommerce, accounts and checkout.

Octane AI — Fatherhood Discovery and related functionality.

Klaviyo — communications, profiles and personalisation.

Additional Shopify applications, analytics services or advertising technologies may also be relevant where they are enabled on brtls.store.

These providers may use authorised subprocessors or supporting technologies as part of their services.

Their technologies and cookie practices may change over time.

BRTLS reviews its service configuration and updates this Policy where material changes affect how visitors' information is collected or used.

CHILDREN

16. Children's use of the website

The Fatherhood Discovery and Fatherhood Journey are intended for adults aged 18 or older.

BRTLS does not intentionally use its website tracking technologies for the purpose of building advertising profiles of children through these services.

Because BRTLS concerns fatherhood, information about children may appear in information deliberately provided by fathers.

That processing is addressed separately in the Privacy Policy.

UPDATES

17. Changes to this Cookie Policy

BRTLS may update this Cookie Policy when:

• website functionality changes;
• providers change;
• new technologies are introduced;
• cookie purposes change;
• applicable legal requirements change.

The current version will be published on brtls.store.

The date at the top of this page indicates when the Policy was last updated.

Where a change requires renewed consent, BRTLS will request that consent where required by applicable law.

CONTACT

18. Questions about cookies

For questions about BRTLS's use of cookies or similar technologies, contact:

BRTLS
Sole proprietorship
Belfeld, Limburg
The Netherlands

KvK: 90495446
VAT ID: NL004820321B46
Email: info@brtls.store

Contact BRTLS →